This local plumber stole 25 customers with $200... using a high-pressure trick. Most small business owners think marketing means burning cash on Facebook ads or hiring expensive agencies. But Mike, a plumber in my neighborhood, took a completely different approach. Instead of creating ads... he started REMOVING dirt. He bought a small pressure washer ($150) and made stencils of his logo and phone number ($50 in materials). Then he found 10 filthy sidewalks in high-traffic areas around town...

Something I keep noticing lately: People are trying to be too creative which ruins their clarity. I notice it everywhere. Example: My daughter's school has a thing tonight. Apparently the kids are performing something. They sent a single random text message with a flyer attached. It has a time and location. But that's about it. Doesn't say what time to bring your kid. What they need to wear. Where they're supposed to go. Oh and the link in the text expired and doesn't do anything anymore. I...

You know what's frustrating? When you're good at what you do, but your online presence makes you look like everyone else. Or worse: like nobody at all. Most people at least set up the basics for their Google profile. But that’s it. And then... nothing ever happens. Just crickets. But here's what actually moves the needle: list EVERY service you offer. Spell out what makes you different. Add booking if you can. These tiny tweaks get you in front of way more people who actually need you. And...