This local plumber stole 25 customers with $200... using a high-pressure trick. Most small business owners think marketing means burning cash on Facebook ads or hiring expensive agencies. But Mike, a plumber in my neighborhood, took a completely different approach. Instead of creating ads... he started REMOVING dirt. He bought a small pressure washer ($150) and made stencils of his logo and phone number ($50 in materials). Then he found 10 filthy sidewalks in high-traffic areas around town...
18 days ago • 1 min read
Something I keep noticing lately: People are trying to be too creative which ruins their clarity. I notice it everywhere. Example: My daughter's school has a thing tonight. Apparently the kids are performing something. They sent a single random text message with a flyer attached. It has a time and location. But that's about it. Doesn't say what time to bring your kid. What they need to wear. Where they're supposed to go. Oh and the link in the text expired and doesn't do anything anymore. I...
18 days ago • 1 min read
You know what's frustrating? When you're good at what you do, but your online presence makes you look like everyone else. Or worse: like nobody at all. Most people at least set up the basics for their Google profile. But that’s it. And then... nothing ever happens. Just crickets. But here's what actually moves the needle: list EVERY service you offer. Spell out what makes you different. Add booking if you can. These tiny tweaks get you in front of way more people who actually need you. And...
22 days ago • 1 min read
This bus stop trick got strangers onto dates (Valentine's marketing genius) Coca-Cola pulled off the PERFECT Valentine's Day guerilla marketing campaign that cost practically nothing compared to TV ads. Here's what they did... They installed what was basically a video call system between two separate bus stops in the same area. Complete strangers started chatting with each other through these screens. People were laughing, flirting, making connections. But here's the genius part: These bus...
25 days ago • 1 min read
Nobody wants to hire a ghost. When your business profile looks dead on Google—no updates, no photos, nothing—people assume you're out of business or you don't care. But when they see fresh pics of your work. And see you're active and local… Game over. You win. It's not rocket science. Just show people you're legit. Post a job you crushed. Share what you're working on. Let them see you're the real deal. If you want some help on what to post, let me know. -Taylor Unsubscribe | Update your...
25 days ago • 1 min read
Look, I'm gonna be straight with you. If people can't find you online, you basically don't exist. That's not mean. it's just reality. And I know you're tired of watching everyone else get customers while your phone collects dust. Here's the good news: fixing this isn't complicated. Step one is simple: Get your Google Business Profile set up. Like, actually filled out. For real. Not just slapping your name on it and calling it a day. That's literally the difference between being invisible and...
26 days ago • 1 min read
This CEO fixed potholes in his town (and tripled business overnight) Domino's Pizza had a problem. Their pizzas were arriving at customers' homes looking like someone had played football with them. Toppings sliding everywhere. Cheese stuck to the box. Crusts cracked and mangled. But here's the thing... It wasn't their delivery drivers' fault. It was POTHOLES. Those crater-sized holes in the road were turning perfectly good pizzas into disaster zones before they even reached the customer's...
about 1 month ago • 1 min read
Did you know a woman holding water bottles generated $12 MILLION in brand exposure in a single night? At the 2019 Golden Globes, Fiji Water did something brilliantly simple that changed the marketing game. Instead of paying for expensive ad placements, they positioned a model (who became known as "Fiji Girl") on the red carpet holding trays of Fiji Water bottles. But here's the genius part... They strategically placed her to photobomb EVERY celebrity photo. As stars posed, there she was in...
about 1 month ago • 1 min read
One last step to make this all work.You’ve built the foundation. You’ve built the trust. Now let’s make sure it all pays off.Step 1: Make sure your phone number is added to your business profile and is correct (obvious, but double check it)Step 2: Make sure your website is linked to your GBP and has your phone number at the top of the pageStep 3: If you tend to miss phone calls, set up a system to follow up with missed calls as soon as you possibly can. Most people start calling your...
about 1 month ago • 1 min read
