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Get the phone ringing again for your home service business ...without blowing cash on ads or agencies
If your Facebook leads “suck"... getting more of them is probably the worst possible move. Not because more leads are bad. But because you’re pouring paid clicks into an open loop. They fill out the form... Then they cool off. Then your team calls. They don’t answer. Then it turns into phone tag. “These leads are trash.” But usually the lead isn’t the problem. (Ok, I admit, they can be pretty bad at times haha) The gap between “I’m interested” and paying customer is the problem. That little...
It's not over after you collect money and close out a job. But that's where most people call it a day. Sticking with my TV theme: Best Buy got their money. We got the TV delivered and installed. That's it right? (If you missed any of the previous parts in this series, there are links in the P.S. of this email. My TV story will make way more sense if you read the intro and parts 1-5 first.) You would think once you got paid and your customer is happy, that's it. But if you really want to...
Yesterday I talked about the importance of follow up. (If you missed that one, I'll have a link in the P.S. of this email) Today I'm going to go over something equally important in your sales process. Something that could make or break a deal that should already be done. See, after I did my TV research and found the one I wanted, we went back to Best Buy to get it. I wanted to go to the store instead of buy online for a few reasons: One, I may get lucky and find a last minute open box deal....