My wife and I decided that we would get a new TV for our birthday presents this year. (Our birthdays are only a month apart.)

So I did what any sane person would do:

Obsessive research on a new TV. And I mean OBSESSIVE. (Oh, that's not normal? By the way, rtings.com is an amazing resource if you want an unbiased review of TVs.)

Well, first we went to Best Buy to see if we could get lucky with any open box deals. Nada. Instead the young salesman tried to sell us probably the worst rated TV they had.

So we went home and my search began.

I stumbled across a Panasonic TV in our price range. Hadn't heard of them in years but knew they make good stuff. This was probably the best bang for buck TV I've ever seen based on the reviews I found.

I wanted to wait a bit longer to see if the price would drop more since the super bowl is coming up. But the price actually went UP.

After even more research, and even upping my budget a bit, I still decided to go with the Panasonic. Only problem: they were now sold out everywhere.

Luckily other TVs started going on sale. Long story short, I ended up finding something that was even higher rated than the Panasonic for only a couple hundred more. (But then we had to wait 30 minutes and ask twice for help when we went back to Best Buy to buy it.)

I still can't help but doubt my decision. Certain shows look grainy. I constantly adjust the settings. I think the better processing of the Panasonic would've been better.

Oh well.

Why am I even telling you all of this?

Because I learned at least 6 things about business during this experience. Every step of the way. From deciding to get a new TV all the way to installation.

And over the next 6 days I'm going to explain how you can learn from my obsessive behavior to do better in your own business.

This email has gotten pretty long, so I'll start tomorrow with what I learned from my research phase and how that will help your business stand out when your customers start their research process.

See ya tomorrow,

Taylor "the OCD TV guy" Coffin

P.S. If you want a head start on standing out in the 'research' phase, check out my Local Visibility Trifecta checklist:

​>>> Click here to check it out​

Need help getting your phone ringing? I have some options to help you out:

1. Reply to this email with any questions. Happy to help when I can.
   ​
2. Grab my free 3-Step Guide to Get the Phone Ringing Again​
   ​
3. Join my Skool group, Anti-Marketing Service Pros, for access to all my resources and insider tips and tricks. Free for 7 days then only $27/mo. Cancel anytime.
   ​
4. Buy individual resources here. Pay whatever you want.
   ​
5. Get 5 star reviews on autopilot. Start your free trial now of my 5 Star Authority Engine.
   ​
6. Never miss a call again with an AI voice assistant. Reply for a custom demo.