Yesterday I talked about the importance of follow up. (If you missed that one, I'll have a link in the P.S. of this email)

Today I'm going to go over something equally important in your sales process.

Something that could make or break a deal that should already be done.

See, after I did my TV research and found the one I wanted, we went back to Best Buy to get it.

I wanted to go to the store instead of buy online for a few reasons:

One, I may get lucky and find a last minute open box deal. (didn't get lucky here)

Two, they may have the TV on display so I can check it out as a final "yeah, this is the one." (they did but they weren't playing anything good quality on it)

Three, they may have some special deals I can ask about that may not be available online (I actually did get lucky here and was able to get 10% back using my Best Buy credit card and even get a 60 day return option)

Anyway, we go to the store after I got off work one night. It was a Thursday I think. Around 6pm-ish.

Walked in and went straight to the TVs.

Looked for the open boxes. Nada.

Stood around waiting for help on the TV we came for. Nada. (What is it about never getting help when you want it but getting too much help when you dont?)

Asked an associate for help. "Yeah, I'll go get a salesman for you". Nada.

Went to the front and asked for help. "Yeah I'll get someone to meet you back there." Nada.

My wife was getting annoyed. Daughter getting crazy: sitting on the floor yelling. Which drove my wife even more crazy. But I told her "yeah keep yelling; maybe we'll actually get some help"

And funnily enough, I think that worked haha. Right after I told her that, a salesman came up to us.

Only took over 30 minutes *roll eyes*

After that it was a smooth process. The salesman was nice and knew his stuff. And like I said, going into the store did actually pay off some with what I got in cash back.

Anyway, my point today is this...

BE THERE WHEN SOMEONE IS TRYING TO GIVE YOU MONEY.

I literally went to the store to drop $1000 on a new TV then walk out. All they had to do was be there and take my money.

They made it so painful that we almost walked out. (In this case, they still had the best deal, so I probably would have just ordered online or something, but the salesman would've lost his commission. Anyway, I digress)

I literally said out loud at one point (slightly loud enough): "Someone come take my money!"

This isn't the only time I've come across this phenomenon, either.

So make sure that when your customers are ready to buy, you're there to take their money!

It's easy. It makes you look good. And it'll probably get you a good review (assuming you do good work after the close).

Again, this sounds dumb and simple. Buy you'd be surprised at how common this is. Just by being cognizant of this, you're already ahead of your competition.

See ya tomorrow with a few on-the-job tips (I seem to torture myself with these mistakes constantly haha)

-Taylor "Shut up and take my money!" Coffin

P.S. If you missed anything so far in this 6 part series, you can read them below. Today’s email will make more sense if you read the previous ones first. But either way, hopefully today's email was valuable to you in some way.

​>>> Read the intro here​

​>>> Read part 1 here​

​>>> Read part 2 here​

​>>> Read part 3 here​

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