Ok, I think I got most of my thoughts back into my notes (if you remember from the last email, I deleted my notes haha)

Today I'm going to talk about what I learned in the sales process of buying a new TV.

Once we decided to get a new TV, we made a quick trip to Best Buy to see what they had in our budget. And to see if we could get lucky with any open box deals.

Got to the store and received pretty immediate help. Unfortunately no open box deals for what we were looking for, though. Oh well.

The salesman was a young kid probably late teens/early twenties.

We told him we were looking for a 75" TV around the $700 range but wouldn't mind spending a bit more if it got us a better TV than the rest in that price range.

He gave us a big spiel about how he's not like those other salesmen who just try to sell what gets him the most commission. He actually wants to help us find a good product.

That's respectable, I guess. But then he basically tried to force us into his recommendation: a 75" Samsung TV on display in the middle of the store. He apparently just sold a few of those over the past few days (I feel sorry for those people).

He starting creating the ticket and everything until I pretty much told him "hold up bro. Number 1: I don't buy Samsung anything (long story - lots of bad experiences in the past). Number 2: Let me do some research before spending this much money."

So after that conversation, I started googling right there in the store and found out that Samsung he recommended was one of the worst TVs you could get in that price range.

After that experience, I decided to just go home and do my own research.

(Fun fact, I also found out the biggest TV deals of the year are around the Super Bowl. I guess I was lucky in my timing haha)

Here's my takeaway from the first part of my TV sales experience:

1.KNOW YOUR PRODUCT!

This should be much easier for you as a business owner than it is for a young kid that sells all kinds of stuff at Best Buy.

Know why your product or service is better than competitors.

Be able to explain it clearly to your customers.

Don't let your customers' research tell them otherwise.

2. Don't be pushy

This kid "salesman" got annoying fast. I see how he sold so many TVs over the past couple days. Probably some unsuspecting old ladies that didn't know what happened.

Even if your product is the best. Don't scare people away by being pushy or annoying.

Hopefully this helps you think about how to improve your sales process. (I know it's got me thinking about my own business)

Seems obvious, but you'd be surprised. Especially if you have employees doing sales for you.

See ya tomorrow with another important thing to remember in the sales process,

Taylor "know your product" Coffin

P.S. If you missed anything so far in this 6 part series, you can read them below. Today’s email will make more sense if you read the previous ones first. But either way, hopefully today's email was valuable to you in some way.

​>>> Read the intro here​
​>>> Read part 1 here​

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