Yesterday I talked about the importance of follow up. (If you missed that one, I'll have a link in the P.S. of this email) Today I'm going to go over something equally important in your sales process. Something that could make or break a deal that should already be done. See, after I did my TV research and found the one I wanted, we went back to Best Buy to get it. I wanted to go to the store instead of buy online for a few reasons: One, I may get lucky and find a last minute open box deal....
6 days ago • 3 min read
Yesterday I talked about knowing your product. (If you missed that one, I'll have a link in the P.S. of this email) Today I'm going to go over something equally important in your sales process. Something that will automatically put you in the top 20% of your industry. It's simple. You probably think you're already doing it. But most people don't. That thing is Follow Up. Something the Best Buy employee did not do at all (I'm not even sure if Best Buy sales reps are even allowed to follow up,...
7 days ago • 3 min read
Ok, I think I got most of my thoughts back into my notes (if you remember from the last email, I deleted my notes haha) Today I'm going to talk about what I learned in the sales process of buying a new TV. Once we decided to get a new TV, we made a quick trip to Best Buy to see what they had in our budget. And to see if we could get lucky with any open box deals. Got to the store and received pretty immediate help. Unfortunately no open box deals for what we were looking for, though. Oh well....
8 days ago • 2 min read
The first step of my obsessive TV buying process was research and reading reviews. Luckily the TVs I was looking at had a lot of good info online which made it a lot easier to narrow down my decision. (If you missed the intro to this 6 part series, you can read it here. Today's email will make more sense if you read that first) This should be the same for your business. You need to show up online when people are in the research phase. And you need to have good, detailed reviews to help make...
9 days ago • 2 min read
My wife and I decided that we would get a new TV for our birthday presents this year. (Our birthdays are only a month apart.) So I did what any sane person would do: Obsessive research on a new TV. And I mean OBSESSIVE. (Oh, that's not normal? By the way, rtings.com is an amazing resource if you want an unbiased review of TVs.) Well, first we went to Best Buy to see if we could get lucky with any open box deals. Nada. Instead the young salesman tried to sell us probably the worst rated TV...
10 days ago • 2 min read
My daughter started hating school after coming back from Christmas break. Like, full-on meltdown every morning kind of hate. This is the same kid who used to cry when we told here there was no school because it was the weekend. Before Christmas break, I would threaten to not bring her to school unless she acted good. Now? She's suddenly treating kindergarten like I'm dropping her off at a tax audit. "I don't want to go to school. I'm gonna miss Mommy and Daddy," she says every single morning....
19 days ago • 1 min read
I went to update my GBP yesterday and noticed a new feature that allows you to add descriptions and pricing to your services: GBP Service Edit Screen Honestly not sure if this is that new or not but I just noticed it. Knowing Google, they seem to like businesses that fill out every little detail in their GBP. So I would recommend checking your listed services, add descriptions and pricing (if applicable), then adding any other services you may not have listed yet and do the same for those. If...
about 1 month ago • 1 min read
Best SEO Chrome Extension:Download this Chrome extension to make sure your website is SEO optimized. Here's a screenshot of my test business, The Little Wheel Garage: What to look for: In general, you want to have one one super targeted keyword per page. Something with high searches but low competition. you can use Google's Keyword Planner tool for this. SEO Title: This will be different for each page on your site. But you want this to include the main keyword you are targeting. SEO...
about 2 months ago • 1 min read
Quick follow up on my email I sent the other day about an older lady that needed an electric trike assembled. (If you missed the email, I pasted it in the P.S. below) As I mentioned, she decided to get someone else to do it because she was looking to get it done asap even if it cost more. Well funny story: the guy she got to do it is actually one of my clients! (He's local to me) Guess that proves my system works pretty well: first person she called was me. Second person she called was my...
about 2 months ago • 2 min read
