My daughter started hating school after coming back from Christmas break.

Like, full-on meltdown every morning kind of hate.

This is the same kid who used to cry when we told here there was no school because it was the weekend. Before Christmas break, I would threaten to not bring her to school unless she acted good.

Now? She's suddenly treating kindergarten like I'm dropping her off at a tax audit.

"I don't want to go to school. I'm gonna miss Mommy and Daddy," she says every single morning. Her little face gets all scrunched up. The dramatic crying could win an Oscar.

We asked her if anything traumatic happened. No mean kids. No scary events. Just a switch that flipped over Christmas break.

Here's what I realized though.

Something got comfortable during those two weeks off. She got used to staying home. She forgot why she loved school in the first place. The momentum just stopped.

And now getting back into it feels like starting from scratch.

Reviews for your business work the same way.

You had a great month once. Customers loved you. But then you got busy and stopped asking for reviews. Or you asked but didn't make it easy. Now the momentum is gone.

And starting over feels impossible.

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Talk soon,

Taylor "back to school" Coffin

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