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Systomesh

random thought that could help your business

Published 18 days ago • 1 min read

Something I keep noticing lately:

People are trying to be too creative which ruins their clarity.

I notice it everywhere. Example:

My daughter's school has a thing tonight. Apparently the kids are performing something.

They sent a single random text message with a flyer attached.

It has a time and location. But that's about it.

Doesn't say what time to bring your kid. What they need to wear. Where they're supposed to go. Oh and the link in the text expired and doesn't do anything anymore.

I guess they assume you're just gonna show up and know what to do. Maybe so, but that's not the point.

If they spent as much time providing details as they did making their fancy flyer, it would be clear what to do.

I saw something similar on facebook the other day from a local restaurant. They had some event going on. Created a fancy flyer. The flyer basically said "go check the events page for details".

Uhhhh no. How about you give me a link or something?

It baffles me.

But there's a lesson here for any business:

Clarity beats cleverness.

Every time.

If you're putting on an event, running a special offer, doing anything that you want people to participate in...

Just tell them what to do as clearly as possible.

Don't worry about some fancy flyer or graphics. Heck plain text emails like this one you're reading have shown to outperform heavy graphic emails that take hours to create (depending on the industry and product obviously).

An easy test for this is run your messaging by a 10 year old. If they understand, you're doing good. If not, clarify more.

If you need to get the phone ringing for your business, click here for my free 3 step guide.

You'll be asked to put in your name and email (I already have this info, so I'm sorry for the extra step). Then you'll get an email with a link to download the guide.

You'll have an opportunity to book a free call and get some extra bonuses. On the call, we'll go over your business operations and see what could be holding you back and exactly what to do to fix it.

-Taylor "see what I did there?" Coffin

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Systomesh

Get the phone ringing again for your home service business ...without blowing cash on ads or agencies

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