This bus stop trick got strangers onto dates (Valentine's marketing genius)

Coca-Cola pulled off the PERFECT Valentine's Day guerilla marketing campaign that cost practically nothing compared to TV ads.

Here's what they did...

They installed what was basically a video call system between two separate bus stops in the same area.

Complete strangers started chatting with each other through these screens. People were laughing, flirting, making connections.

But here's the genius part:

These bus stops were only ONE STOP APART from each other.

So when the bus arrived... these strangers who had just been talking through screens suddenly found themselves sitting together on the same bus!

Talk about creating a memorable moment that embodies your brand values.

I'm sharing this because small local businesses can learn SO MUCH from this approach.

The lesson is simple:

You don't need a massive budget to create meaningful connections in your community.

What Coca-Cola did wasn't expensive - it was CLEVER.

They found a way to physically demonstrate their brand values of love, friendship and happiness in a real-world setting.

For a local business, this same principle applies:

1. Identify what emotion your business creates (relief, confidence, joy, etc.)

2. Find a simple, unexpected way to demonstrate it in the real world

3. Make it interactive and shareable

4. Connect it back to your business naturally

The most powerful marketing doesn't feel like marketing at all - it feels like an experience worth talking about.

What unexpected thing could YOUR business do that would get people talking?

Taylor "Matchmaker" Coffin

P.S. Fancy marketing stunts aside... if you're looking for the simplest approach to get your phone ringing, I have a free 3-step guide I put together. Just reply "SEND IT" and I'll get it to you right away. It's free!