Get the phone ringing again for your home service business ...without blowing cash on ads or agencies
This local plumber stole 25 customers with $200... using a high-pressure trick
This local plumber stole 25 customers with $200... using a high-pressure trick.
Most small business owners think marketing means burning cash on Facebook ads or hiring expensive agencies.
But Mike, a plumber in my neighborhood, took a completely different approach.
Instead of creating ads... he started REMOVING dirt.
He bought a small pressure washer ($150) and made stencils of his logo and phone number ($50 in materials).
Then he found 10 filthy sidewalks in high-traffic areas around town and created "reverse graffiti" – cleaning ONLY the parts inside his stencil.
The result? His company logo and phone number appeared like magic on the sidewalk, created by simply removing the grime around it.
No paint. No chalk. No illegal activity.
Just clean spots in the shape of his business info.
Each spot reached about 2,000 people daily in prime locations.
Within a week, his phone started ringing with new customers who noticed his creative sidewalk ads.
Total cost? $200.
Results? 25 new customers with an average lifetime value of $500 each.
That's $12,500 in new business from a $200 investment!
I'm sharing this because the BEST marketing often isn't about spending more – it's about thinking differently.
Most small businesses waste money on the SAME marketing channels everyone else is fighting over.
But the real winners find creative ways to stand out without breaking the bank.
The irony? This plumber used WATER to make his marketing cleaner and more effective than his competition.
And the best part? This approach works for almost ANY local service business. Landscapers, painters, electricians, contractors – you name it.
You just need a creative angle that fits your business and stands out in your community.
If you're tired of expensive marketing that doesn't deliver, maybe it's time to wash away the conventional thinking and try something different.
Taylor "Pressure Washing" Coffin
P.S. If you're looking for the absolute simplest approach to get your phone ringing again, I've put together a free 3-step playbook. Just reply "PLAYBOOK" and I'll send it your way. It's free!
Systomesh
Get the phone ringing again for your home service business ...without blowing cash on ads or agencies
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