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Systomesh

Remember Zoo York?

Published about 2 months ago • 1 min read

I say "remember" like they're no longer around. Apparently they are. But not the same as 'back in the day'...

And you probably have no idea what I'm talking about haha.

Zoo York is a skateboard company.

(I grew up skateboarding pretty much every day from the ages of 12 to 18. Then slowed down because of "life". But I actually still skate and am still pretty decent for an old fart (but I'm not THAT old). I digress...)

So why am I randomly sending you an email about an old skateboard company after you haven't heard from me in a few weeks?

(Forget Zoo York... Do you even remember ME at this point? lol)

Well they had this crazy guerilla marketing campaign back in the day (circa 2008). And as you may know, I'm a fan of guerilla marketing.

I actually just heard about this today. Saw a video posted in a Facebook group I'm in (a group for old people that still skate 🤣).

Anyway, I thought it was a super clever idea (yet very strange and maybe a tad disgusting to some) and knew I had to share it with you.

Don't worry, it's not purely skateboarding related. Hopefully it'll give you an idea for your own business. Although I don't recommend you copy this campaign exactly unless you like cockroaches and also want some bad publicity...

I posted the link to the video below:

video preview​

Is this disgusting? Or marketing genius? I think marketing genius.

Enjoi,

Taylor "disgustingly genius" Coffin

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Systomesh

Get the phone ringing again for your home service business ...without blowing cash on ads or agencies

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