Did you know a woman holding water bottles generated $12 MILLION in brand exposure in a single night?

At the 2019 Golden Globes, Fiji Water did something brilliantly simple that changed the marketing game.

Instead of paying for expensive ad placements, they positioned a model (who became known as "Fiji Girl") on the red carpet holding trays of Fiji Water bottles.

But here's the genius part...

They strategically placed her to photobomb EVERY celebrity photo. As stars posed, there she was in the background, looking directly at the camera with those iconic blue bottles clearly visible.

The internet EXPLODED. Within hours, Fiji Girl was trending worldwide. Memes spread like wildfire. News outlets covered the stunt extensively.

Marketing experts calculated the brand received over $12 million in exposure value from this single guerrilla tactic.

All without buying a single traditional ad.

I'm telling you this because most small business owners believe effective marketing requires massive budgets.

It doesn't.

The REAL secret is understanding strategic positioning and human psychology.

Fiji didn't outspend their competition - they out-thought them. They identified where attention already existed (celebrity photos) and figured out how to insert their brand authentically.

So what does this mean for your local business?

Here are three key lessons:

1) POSITION yourself where attention already exists in your community

2) CREATE a visual element that's instantly recognizable (like Fiji's distinctive blue bottles)

3) MAKE it shareable - give people a reason to talk about your business

The best marketing doesn't feel like marketing. It feels like a moment worth sharing.

When I ran my car audio business part-time, I didn't spend a dime on ads. Instead, I applied these exact principles and my phone rang constantly.

Marketing doesn't have to be complicated or expensive. Sometimes the simplest ideas generate the biggest results.

Fancy marketing aside... if you're looking for the simplest approach to get your phone ringing, I have a free 3 step guide I put together. Let me know if you want it.

Taylor "Guerrilla Marketing" Coffin

P.S. My "3-Step Playbook To Get The Phone Ringing Again …Without Blowing Cash On Ads Or Agencies" is completely FREE!