This CEO fixed potholes in his town (and tripled business overnight)

Domino's Pizza had a problem.

Their pizzas were arriving at customers' homes looking like someone had played football with them.

Toppings sliding everywhere. Cheese stuck to the box. Crusts cracked and mangled.

But here's the thing...

It wasn't their delivery drivers' fault.

It was POTHOLES.

Those crater-sized holes in the road were turning perfectly good pizzas into disaster zones before they even reached the customer's door.

Most companies would have just accepted this as "part of doing business" and moved on.

But Domino's?

They got CREATIVE.

Instead of complaining about the roads or blaming the city, they launched their "Paving for Pizza" initiative.

The concept was brilliantly simple:

1. They identified towns across America with terrible road conditions

2. They sent in crews to ACTUALLY FIX THE POTHOLES themselves

3. They branded the repairs with "Oh yes we did" spray-painted messages and the Domino's logo

This wasn't just some tiny PR stunt either. They repaired roads in towns across the entire country.

The result?

• National media coverage on EVERY major network

• Millions in free publicity

• Thousands of social media shares

• A complete reframing of their brand as one that CARED about the entire customer experience

But the REAL genius here?

They didn't just identify a customer pain point...

They found a way to solve an ACTUAL REAL-WORLD PROBLEM that affected their business AND their customers' satisfaction.

THIS is what separates average marketing from brilliant marketing.

The lesson here is crystal clear:

Sometimes the biggest opportunities aren't in creating fancy ads or slick social campaigns.

They're in finding the actual problems your customers face, and solving them in unexpected ways that get people talking.

What problem could YOU solve for your customers that nobody else is addressing?

What pain point in your business could you turn into a marketing opportunity?

The answers might be sitting right in front of you (or in the case of Domino's, right under their delivery cars).

Fancy marketing aside... if you're looking for the simplest approach to get your phone ringing, I have a free 3-step guide I put together. Just reply "GUIDE" and I'll send it your way!

Taylor "Fixing Potholes" Coffin

P.S. It's FREE!