It's not over after you collect money and close out a job. But that's where most people call it a day.

Sticking with my TV theme:

Best Buy got their money. We got the TV delivered and installed. That's it right?

(If you missed any of the previous parts in this series, there are links in the P.S. of this email. My TV story will make way more sense if you read the intro and parts 1-5 first.)

You would think once you got paid and your customer is happy, that's it. But if you really want to create a raving fan out of your customers, you still have more work to do...

See, once we started watching our new TV, we started second guessing if it was good enough. Certain scenes looked grainy, the colors were too vibrant, etc.

We didn't know if we were just used to the old TV. Or if the settings needed more tweaks. Or if we got a dud. Or if all the great reviews were wrong. Or if we were just having buyer's remorse.

And that last part - buyer's remorse - is what you want to avoid at all costs. There's ways you can make it disappear without much effort.

You want to help your customers consume your product or become educated of your service so they get the most out of it. This will crush any doubts they have.

For example, if Best Buy offered some sort of professional TV calibration to make sure customers got the most out of their TVs, I wouldn't have been second guessing my decision.

Or if the TV company would've followed up with recommended picture settings to make it look more natural. Or ensured me that there's a break in period before we get the most out of the picture (honestly, they may have had some of this in the manual but nobody reads those).

Now think of how you can provide after-job support to your customers to confirm their decision of choosing YOU. This will not only help them feel like they made the right choice, but also turn them into repeat customers and some of your best referrals.

This can be done in many ways:

• In home visits at certain interval(s) after a job is complete
• Email follow up with tips and tricks
• Phone calls
• etc...

This may seem basic, but I ensure you that hardly any of your competitors use this tactic.

Literally a simple automated email sequence after each job is complete could be a gamechanger here.

Use this power wisely young grasshopper.

Dangit, I just thought of a part 7 I want to write about. It could technically be tacked onto this email since it also helps you get more referrals and repeat business. But this email is long enough for now so I'll include a bonus email tomorrow on this (or whenever I get to it haha)

Talk soon,

-Taylor "it ain't over till the fat lady sings" Coffin

P.S. If you missed anything so far in this 6 part series, you can read them below. Today’s email will make more sense if you read the previous ones first. But either way, hopefully today's email was valuable to you in some way.

​>>> Read the intro here​

​>>> Read part 1 here​

​>>> Read part 2 here​

​>>> Read part 3 here​

​>>> Read part 4 here​

​>>> Read part 5 here​

Need help getting your phone ringing? I have some options to help you out:

1. Reply to this email with any questions. Happy to help when I can.
   ​
2. Grab my free 3-Step Guide to Get the Phone Ringing Again​
   ​
3. Join my Skool group, Anti-Marketing Service Pros, for access to all my resources and insider tips and tricks. Free for 7 days then only $27/mo. Cancel anytime.
   ​
4. Buy individual resources here. Pay whatever you want.
   ​
5. Get 5 star reviews on autopilot. Start your free trial now of my 5 Star Authority Engine.
   ​
6. Never miss a call again with an AI voice assistant. Reply for a custom demo.